When it comes to success in SEO and online marketing, a factor that is now gradually growing in importance is the content that you have on your website. Content has always been an important aspect of SEO, but is now more relevant than ever, as Google is placing more and more importance on content as a way of determining where a site should rank.
Having well written and keyword friendly content is important. Also important is the fact that the content shouldn’t be spammy, as this can have a detrimental effect when it comes to rankings. Building a strategy around content seems to be a bit farfetched, but with the benefits of well thought out content becoming more apparent, it’s an excellent strategy to utilize for your SEO campaign.
Think about your site, and the industry you’re in, and how content could be used to your benefit. A lot of sites will now have a blog as well, and this is an excellent way to keep content on your site fresh, and to keep Google coming back to visit your site. If you’re in an industry that doesn’t change much in terms of products or services, then a blog is an excellent way to keep your site updated. It can also help to educate visitors to your site. If you’re working in a small or niche industry, your blog can become a valuable source of information, which will be looked favorably on by Google.
If you’re an SEO business, it can sometimes be difficult to demonstrate to the client the benefit of content as opposed to linking, as linking will be one of the things that clients have heard about when it comes to SEO.
Think outside the box a little. Help your client see the benefit of content, and how it can do more for their site than link building. While blogs are a brilliant addition to any site, there are other options as well. Do people come to your site looking for an answer on how to do something? Then consider incorporating how-to guides or tutorials to your site. These can be more interactive than your standard FAQ, and if people start linking back to these pages, then this also helps to build authority for your site. Offering content about your industry, a focus on the history of something, or even guides to current trends, these are all pages that people will see as valuable.
Ultimately, clients want their site to be found, and if you can demonstrate to them the worth of content as opposed to link building, content can be a way to stand out amongst their competitors.
Author: Angela is proud to be an essential part of a seo company and likes the potential that SEO can bring to businesses, and enjoys writing articles that answers questions and discusses possibilities.