>A lot of time and effort goes into creating and executing a marketing plan. A marketing firm will spend several days making sure they understand the objectives that the company wants to achieve along with creating achievable goals and benchmarks. The marketing firm will likely conduct market research and try to fully understand the audience. After getting to know the customers and their purchase habits, they research the best channels and opportunities to contact the target customer. They then create a strategy to deliver the intended message to the customers and create several different “plans of attack.” After the campaign is executed, they analyze the results of the campaign and deliver a report to the client.
This process can take anywhere from a few months to a few years, but runs smoothly due to the structure of the marketing firm. They facilitate communication between different departments and assure that everyone is on the same page and is striving towards the same goals and benchmarks. Despite the benefits of working with one marketing firm, some companies prefer to use two or more marketing firms to create and execute their marketing plan. The reason firms do this is because they get more points of view when multiple firms are involved. However, several people within a single marketing firm will work on the marketing plan and they will all provide their insights. It’s likely that close to 100 people will provide insight into a marketing plan. It makes you wonder if you really need another 100 people giving their input on the marketing campaign.
Companies that use two or more marketing firms usually run into several problems that could have been avoided if they stuck to one firm. Almost all of the problems surround a lack of communication. When one firm is involved, they can put everyone’s insight together to make sure everyone is striving for the same goals. When two firms work together, they try to prove to their client that they are the best and will withhold information. They usually are working towards two different goals without even knowing it. This leads to wasted time and we all know that time is money! One professional marketing firm can handle all of a client’s needs in the most efficient and effective manner. There is no need to deal with the hassle of trying to get two separate companies to have the same vision you have.