3 Basic Link Building Mistakes

by Rajib Kumar

Backlink building is the most crucial part for any website or blog SEO campaign. Lots of bloggers have been written on backlink building tips and that’s why I am not going to talk about “how to create huge backlinks for your website or blog “. It’s clear from the post title, I am focusing on the points which must be avoided during backlink building.

To increase search engine ranking position of a site and improve PR and SEO it’s obvious to built backlinks. But, inaccurate link building schemes truly can hamper your site in SEO ranking. So while you going to built backlinks for your site try to avoid the following basic mistakes.

Link Building Mistakes
Link Building Mistakes

1. Using Same/Single Anchor Text

You always will find the tips in different SEO related articles to use the anchor text in building backlinks for a site. And they said to use keyword in anchor text. But, what happen if you use a single anchor text in each link building?

Now-a-days Search engines algo are much smarter and refined. They will think that the links are not natural, rather they are creating to improve SEO ranking for a particular keyword. So it’s good to use a set of anchors instead of using same/single anchor.

2. Fast Increase in Links in Short Time

There are lots of backlink building companies offering their paying services to increase the backlinks in short period. By using that kind of services your backlinks might be grow in a short period but again it would not be look natural. So, buying paid links is another mistake in link building process. Backlink structure is an ever going activity and should be increased in a natural process.

3. Excessive Link Exchange

Link exchanging is another popular method of increasing backlinks in which two bloggers exchange their site links to have better rank in search engine. Don’t exchange site links excessively as it will not look natural. Matt Cutts said in an interview that-

“At first we said avoid the reciprocal links. Really, what you need to do is avoid the excessive reciprocal links. So we added the word excessive.

Because, if you look at the Google directory, which is like the open directory in Dmoz except with PageRank and the Yahoo directory, it’s almost certain that Google links to Yahoo and Yahoo links to Google on some level.”

So you can exchange the site links but if your site has extreme website links to blogs which have your site links, then it can create hassle.

1 Lisa March 6, 2012 at 6:12 am

Good info – by a set of anchor text you mean more than one word for the link, correct? And how many define excessive links? We have a commerce website with a resource page of about 80 links. Thanks!

2 Rajib Kumar March 6, 2012 at 10:05 pm

I mean one should select a group of keywords for anchor, not group of words. Suppose, you want to rank blogging tips related keyword, then you should select “blogging tips”, “blogging tips for beginner” etc. 2nd answer is no fixed amount of links. It depends on site authority. 3rd, if you create a new page only for link exchange, then amount of links is not fact. But, it should not more than 100.

3 Ida Antila March 6, 2012 at 3:52 pm

I will remember all those 3 basic step to avoid mistake.Sometimes i made a mistake that i can even right.Thanks for posting it as an my reference 🙂

4 Rajib Kumar March 6, 2012 at 10:20 pm

Thanks for your comment. Stay with us and share your SEO knowledge.

5 Ida Antila March 6, 2012 at 3:55 pm

Fast increase link in a short time is one of my biggest mistake i ever done.It is really pleasure for me to read this article.Like i said to my first comment.It will be my reference. 🙂

6 Cell Phone Insurance March 7, 2012 at 6:00 pm

I think this article is a great guide-line for all link builder like me. i also learned a lot from this.

7 Rajib Kumar March 7, 2012 at 8:52 pm

Thanks for your comment. But, you should use your real name in comment name section. If need to use keyword then follow “NAME @ Cell Phone Insurance”.

8 abshk @ technotrump March 14, 2012 at 3:17 am

thnx for the post this is very informative for begginers like me .is paid backling method secure ?

9 Rajib Kumar March 15, 2012 at 12:14 am

Secure? In what sense?? In SEO??

10 abshk @ technotrump March 14, 2012 at 3:20 am

hello sir i am new to blogging can you pls exlpain me what is this anchor text all about ,it seems that this is somethong very important bt i m not getting it ???????

11 Rajib Kumar March 15, 2012 at 12:11 am

According wikipedia the anchor text, link label or link text is the visible, clickable text in a hyperlink. Example Techncom, here anchor text is Techncom.

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