An old saying goes that we shouldn’t judge a book by its cover. If we take this literally, it makes sense. A short book title can’t possibly represent the quality of its content or the underlying plot. But when it comes to blog articles which have nothing more than a few hundred words, its entire thought must be encapsulated by the title. People will judge an article based on its title. So if you want to pique the interest of readers, you must learn how to write an awesome blog title.
Tips for writing an awesome blog title
- Keep it short. A blog title should have eight words or less to make it “share-worthy” especially in Twitter. Twitter limits tweets and re-tweets to 140 characters so if you have a short title, it doesn’t get shortened and its thought is retained.
- Make it clear. An upfront blog title lets readers know if they can find what they’re looking for in an article.
- Answer questions. When you cover topic that solves problems, you must create a title which reflects the content. The blog title itself must answer the questions of your readers.
- Make big claims and be sensational. It stirs the curiosity of people and encourages them to read your article.
- Use keywords. It promotes your article across search engines by boosting their rankings. The keywords used must be related to the content of an article because if you don’t, it will do you more harm than good.
- Add catchy phrases. “The 10 Best,” “How To,” “The Top 5,” and “Tips For” are just a few examples of catchy phrases that increase the value of your blog title and make the article worth reading.
- Be controversial. People are just as attracted to drama online as they are offline. When writing a controversial article, you must write a title that is equally intriguing.
More tips for blog owners
In addition to following the aforementioned tips, you are encouraged to substantiate any claims made on the blog title. This will add to your credibility as a writer. Second, never forget to support the title with high-quality content. A high-quality article is well-written and contains useful content for readers. Finally, don’t stuff your article with keywords. Having too many keywords turns away readers and lets search engines know you can’t be trusted. Use them as naturally as possible throughout the article.
Writing awesome titles for your blog articles not only rouses the interest of your readers – it also attracts traffic. In the long run, it can even help you gain loyal followers. It’s a skill that takes time and practice to perfect but attainable nonetheless.