Most expert entrepreneurs would say that customers are a company’s most important asset. Allan Hall, contributor to the Forbes and venture capital investor in Skullcandy, says that “the overarching rule of exceptional companies” is “knowing and understanding” their customers.
Hall furthers that “successful entrepreneurs know with exactness the wants, wishes and buying behaviors” of their customers. According to him, business owners who have this extensive knowledge about their customers and use it to their business’ advantage are more likely to be successful. On the contrary, those who don’t pay close attention to their customers often fail.
And to prove this assertion correct, the American Express statistics on global customer service says that 70% of American customers are willing to spend an average of 13% more with companies they believe deliver on customer expectations well. Conversely, 59% of customers in the US are more likely to try a new brand, product or service due to poor customer handling.
For Hall, serious and dedicated business owners should know their customers down to the very details: “their names, ages, genders, incomes, home and Internet addresses, professions, education, associations, and marital status, number of children, hobbies, their tastes and interests”. This way, you can plan out and execute marketing strategies that can hit your customers close to home.
Foursquare for Business
Aside from giving out promotional offers and special deals for loyal customers, you can use Foursquare for Business to gather information about them. Foursquare features an analytic dashboard which keeps track of how many people are visiting your store locations and during what time of day you receive the most visitors. You can also view the profiles of your business’ patrons. Foursquare basic comes free for iOS and Android devices.
A free version of QuickTapSurvey can be downloaded from the iTunes App Store and Google Play, while its premium version is at $19 a month. This mobile app allows you to receive instant feedback from your current or prospective customers during special events such as product launches, trade shows and even market research meetings. Your customers can submit their feedback directly to the app and using just your mobile device.
For about $7, you can install SacnBizCards on your iOS, Android or Windows gadget. This mobile app allows you to import relevant info on your customers’ business cards to your contact list by simply “scanning” or taking snapshots of it using your device’s camera. ScanBizCards will then sync this info to social networking sites like LinkedIn and other customer relationship management (CRM) tools such as Salesforce, Oracle, and Daylite.
Meeting Mapper works with Apple products like the iPhone, iPad and iPod Touch and can be downloaded for a little less than $7. This mobile app allows you to gauge the behavior or attitude of anyone participating in a business meeting by simply clicking on color-coded buttons on the app. This way, you can approximate or project whether or not the odds of getting your investors’ or clients’ “nod” favors your business.
Dashboard for Google Analytics
Dashboard for Google Analytics is a freeware for iOS devices. It allows you to track down website visits, keywords, conversions, and other metrics through your mobile device. It’s like having Google Analytics right at your mobile gadget.