Brand

Is social media used as a tool to build your brand identity?

by author12 January 31, 2017

Employing social media to build a brand for small business organization in the global market involves lower expenses. Recently, social media like Facebook and Twitters are used as a tool to tap the social web audiences. If you build your brand through social media, then it helps to develop brand awareness, loyalty as well as […]

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Using Social Media to Grow Your Brand

by Rajib Kumar February 4, 2013

Social media is becoming a driving force in online businesses and you should make use of as much of it as you can when you are trying to build a brand online. Once you have established your brand, make sure you continue to maintain it and cultivate it so that it does not leave the […]

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Achieve the Same Success as Red Bull, Disney and Coca-Cola with Social Media

by Rajib Kumar November 14, 2012

Social media is being used by consumers every second of the day (right now in fact!) to engage with and review the brands they regularly use. Twitter has more than 140 million users, Facebook hit a whopping 1 billion members earlier this year and YouTube racks up an average 4 billion views a day. It’s […]

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Facebook’s Double Shot For Brands

by Rajib Kumar October 26, 2011

Earlier this month, the social networking powerhouse Facebook introduced two features that put user engagement onto center stage for brand marketers. The first of these allows for companies to track extended user activity of their FB page, while the second offers a premium ad pack to capitalize on the information garnered. In what appears to […]

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