Most of the businesses have got a rigid search engine optimization (SEO) strategy. They have already mastered all the SEO tactics in order to get to the top slot. For instance, they have worked on building optimized business profiles, got a commendable link profile, asked for client feedbacks, updated their Google+ profiles and so on.
However, almost all the businesses have been doing the same thing for some time now and that is why they seem to be stagnant in their search engine results page (SERP) rank. In this case, businesses can take to blogging so as to break their current SEO deadlock and move ahead of others. Here is how they should begin blogging.
Blogging tips for successful local SEO
Following tips will help the businesses to build up an optimized blog:
SEO research –
One has to do lot of research in or to find out prospective websites for guest blogging. Moreover, one has to look for probable topics of interest for future blogging. These blog posts should be based on a targeted topic with a well crafted page titles. Besides that the blog pages should have relevant uniform resource locators or URLs with the targeted keywords inserted in it.
Authentic bloggers –
While building a great blog requires high quality unique content but it has to be related to a genuine author. So, it is very important for the bloggers to include a short and informative author’s biography in all their blog posts. This will provide assurance to the reader’s about the authenticity of the article’s content. Moreover, Google has stepped up its preference for authentic content related to the authentic and well-qualified bloggers. Hence, businesses will have to use author mark for a great blogging experience.
Employ WordPress –
This is a free blogging website. WordPress has been developed keeping SEO in mind and that is why it has got all the SEO features accumulated in one place. This is mainly useful for beginners who do not have to crank up their heads for SEO. However, professional bloggers or businesses need to consult with the web developers and SEO experts in order to get the most out of their blogs.
Employee participation –
This is another major tool in order to make blogging a grand success. Businesses can ask their employees to participate online and blog for the company’s website. In this case, staff pages can also be treated as author pages. This can be separately built into the blog. So, in order to incorporate this tip in the blogging strategy, one can add it with the authorship markup.
Lastly, businesses should get a SEO-friendly website that has got efficient navigation bar. The links should be SEO-friendly too.