The growth and success of your company depends largely on your customers. In fact, there is no business unless there’s someone to buy your products or use your service. Advertising is the most effective way to create a buzz around your company and generate business. But if you’re working with a shoestring budget, you may not be able to afford the most effective advertising methods, such as direct mail, radio or television. Fortunately, there are plenty of cheap, but effective ways to advertise through your employees, the Internet and the public.
1. Company logos on shirts.
Purchase a few inexpensive shirts and screen print your company’s logo onto these shirts. You can also place your logo on baseball caps, ink pens and stickers. Put your employees to work and ask them to wear the company shirt during business hours or while running errands. Additionally, ask them to pass promotional items to family, friends or any other person that might benefit from your product. Be sure to include your companies name, phone number and Internet address on stickers and promotional pens.
2. Print your own coupons.
Give customers a percentage off their purchase or offer a buy-one-get-one free deal. Use existing customers to spread the word about your company. As customers check out, hand them a few business cards that feature printed coupons. They can use the coupon on their next visit and share them with their friends. This encourages repeat business, as well as new business.
3. Pass out flyers in neighboring communities.
A direct mail campaign can cost thousands of dollars. If you don’t have this type of budget, design and print your own flyers. With the help of your employees, spend a day passing out flyers in different neighborhoods. As an incentive, include a coupon or offer on the flyers.
4. Use social media to create a buzz.
Create a Facebook page for your business and advertise for free. Building an online presence is one of the cheapest forms of advertising, but a highly effective method. Several big and small businesses use Facebook and other social media outlets to promote their deals. You can expand your reach and advertise 24 hours a day, seven days a week. Post about upcoming deals and promotions, and customers who follow your page will see your advertisement. For information on how to profit the most from Internet advertising, explore the benefits of reputation management by Reputation.com.
Experimenting with inexpensive and free advertising methods can jump start your business and build your customer base. As your business grows and generates higher profits, you can then move into other forms of advertising, such as direct mail, print and television.