Whether we like to admit it or not, we’ve all written blog posts that kind of… stank. Sometimes it’s because you’re new to blogging; other times, it’s because you’ve lost the motivation to keep going and are just phoning it in. Whatever the reason that made you want to improve your blog writing, here are 5 ways to up your game and breathe new life into your posts.
1) Revisit your previous blog posts with a critical eye
Unless you’re some kind of prodigy, there’s a good chance that your early blog posts just aren’t as interesting or well-written as the content you’re pumping out today. We all have to start somewhere, and for most of us, that somewhere falls squarely into the realm of “not good.”
It’s worthwhile to revisit those posts, though, and ask yourself what about them doesn’t quite do the trick for you. Is it the lack of compelling examples? Is it missing a clear narrative? Or were you aiming for humour but simply missed the mark? Whatever you find in the process, take that and work specifically on applying those elements to your next post.
2) Vary the perspective from which you write
If you constantly write from a second- or third-person perspective, consider changing it up and writing from a first-person point of view instead. A first-person perspective involves the use of “I” and “We” more often than “You” or “They,” and it can really lend a fresh perspective to your writing.
One of the most compelling ways to use this technique to your advantage in blog writing is to use a first-person perspective to tell a story to readers. Speaking of which…
3) Tell a story with your posts
Who could have seen that coming? Ok, everyone, but still – storytelling is an important element of compelling blog writing. Now, we’re not talking about hero/villain fairy-tale storytelling here, though there are definitely ways to work that construct into your posts too. No, storytelling, in this case, is about leading the reader on a journey; a journey that is entirely focused on answering one single question.
For example, the question we’re answering in this blog post is an easy one: “How do I become a better blog writer?” Your question for your blog, on the other hand, could just as easily be “How do I find a reliable contractor?” or “What fashion trends are currently in style?” or even “How do I prove that Santa Claus really exists?”
Start with a question, then frame the story of your blog around answering it really, really well.
4) Read content from writers you admire
The expression “If you’re not growing, you’re dying” is as true in writing as in any other profession or sport. Great writers are also great readers. By reading a ton of books from both authors you admire and authors you’ve never heard of, you constantly expose yourself to new and different writing styles, literary tools, and storytelling mechanisms. All of that is good stuff that you can then analyse and apply to your own writing.
As you read, be sure to ask yourself why you find a particular passage or author compelling. What is it about that style that draws you in? Take that element and work on incorporating it into your own posts.
5) Sign yourself up for a creative writing course
You’d be amazed at how effective a creative writing or blogging course can be in shifting your mindset and forcing you to find fresh ways of approaching a topic on paper. If you’re not sure where to begin, Courses Australia offers a wealth of courses and tools for you to choose from. If you’re finding that you just can’t seem to shake your tired, same-old writing style, taking a professional course might give you exactly the jump-start you need.
Becoming a better blog writer doesn’t happen overnight. But if you follow the 5 tips in this post, you’ll be off to a great start when it comes to crafting content that grabs and holds people’s attention better than a bull-rider at a rodeo. Remember that it’s important to keep continuously evaluating your own work through the eyes of a reader. When it comes to blogging, the old cliché still holds true: practice makes perfect!
Author Bio: Oli Kang is a working mum who has a passion for teaching and all things educational. With a background in marketing, Oli manages the digital channels and content at Courses.com.au